A logo is not a picture. It is much more than a picture, it is a symbol of your brand.

It is also much less than a picture. To create a logo, everything that you want to tell the world about what you offer needs to be distilled down to a single concept that embodies the core of who you are.

A brand is not something a graphic designer can create for you.  Your brand is your reputation —  what people think about, when they see your symbol.  A good graphic designer will take your ideals and values and create an image that you can use as a symbol to use as identification on everything you do.  As you build relationships through your business, those relationships build the core of your brand.

These logos represent some of my favorite clients.

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While a logo can communicate the core ideas for your brand, style guides help create consistency in the media you produce. From a printed letterhead to graphics on your website, knowing how to protect the use of your logo, and keep your image consistent will help everyone in your organization support and promote your brand. A style guide can be as simple as outlining how the logo can be used and what colors represent your company, to a complex multi-page document that covers editing standards for printed material, preferred fonts, email signatures and more. I work with each client to customize a style guide that fits their organization’s needs.